Google Changes it’s Search Algorithms

Google searches made from mobile devices will now favor mobile-friendly Sites

It was announced this week that Google is changing their search algorithm, the method that Google uses to rank websites in order to deliver the most relevant sites when searches are made. The big web search companies often tweak these algorithms in an effort to constantly improve the way that the engine sifts through all possible websites and gives you the top site it feels that you are looking for with the search terms you have provided. This new algorithm will now give ranking and priority to Mobile-Friendly websites when the search is done from a mobile device, which is a pretty significant change. Google’s announcement states that “This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”

Those of you that have websites that adhere to “Responsive Web Design” (RWD) best practices will see your position on Google searches increase.

“Responsive web design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).”

For those of you with a website that is static and does not convert to a user friendly mobile version, this new move will theoretically decrease your presence on Google searches made from mobile devices. To see a visual of what I mean, visit our website on your desk top. Then visit the same website on your phone. You will see the difference in the way it organizes that data for the smaller screen.

Does this mean you need to rush out and get your website re-done? Maybe. If an online presence is important to your company and you want your site to be prominently featured in google searches then you may want to look at a re-design. Google is offering developer tools for testing websites for “mobile friendliness” as well as making websites compliant with the new algorithm guidelines. If this is not a huge concern for you then you might be okay.

We recommend that you discuss with your web-developer how to best proceed in this ever changing world of Google searches and mobile device domination.

If you are not currently working with a developer and would like more information regarding a website redesign, please contact [email protected] and we will be happy to refer you.


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