All businesses struggle with keeping good team members on board. If your staff is happy, that attitude flows through to your clients and builds the culture of how your company is viewed in your industry. For example, have you ever flown a Southwest flight, witnessed the flight attendant going over the safety regulations in the most creative way possible, and been convinced that they just love what they do? This is a culture that is nurtured throughout the organization and the public just can’t help but notice.