Have you noticed that businesses are frantically reviewing all their data capture and processes now more than ever? Have you experienced a new-found respect for your time and privacy from newsletter publishers and e-marketers asking you whether you’d like to continue receiving their emails?
Then, you can thank the European Union (EU) for its newly enforced General Data Protection Regulation (GDPR), which went into effect on May 25, 2018 (after two years of preparation and debate). This law gives all citizens in the EU more control over how companies collect and store their data -- even companies outside the EU.
GDPR aims to establish digital privacy as one of the fundamental rights for residents in all 28 EU member states.